Campaign Story

SGH Apparel is an athleisure lifestyle brand founded by Tech CEO Lakeisha Jackson and her daughter, then recent graduate, Katelyn, amid the pandemic.

Athleisure had become a staple in 2020, but the duo saw a need for clothing that was comfortable and stylish. SGH was born with the goal of creating fashionable, functional, and fun clothing that fits the day-to-day lifestyle of individuals on the move.

OUR MISSION:

Fashion is confidence – SGH APPAREL

Ultimately, our mission is to be a global leader in athleisure wear through innovative designs, function, and affordability.

We push the envelope to stay ahead of fashion trends, market changes, and the latest fabric technology.

OUR GOAL:

Style is the way you feel – SGH APPAREL

SGH is all about the lifestyle of the multifaceted individual that goes hard in everything they do.

Our company aims to transform the athleisure game, providing quality athleisure wear and accessories that turn heads, all at a reasonable price. Offering leggings, joggers, sports bras, tumblers, and more our clothing helps our customers build a closet that’s as bold and stylish as they are.

OUR VALUES:

Inclusivity: As a woman-owned minority business SGH believes in equity across age, body types, and race.

Minimizing Environmental Impact: We understand that the textile industry contributes to pollution and aim to continue to incorporate more environmentally friendly clothing. SGH has also implemented processes to cut back on waste.

Community: Being a small business we know how important it is to have a strong foundation and individuals in your corner to offer support. We facilitate community through events and continued open communication with our customers.

Authenticity: The rise of social media in recent years has been linked to an increase in individuals with negative body image. Filters and editing apps have made it a norm to alter one’s appearance to fit the “idea” media mold. We embrace authenticity, this is why we capture our models in all their realness.